Post by amirmukaddas on Mar 13, 2024 3:59:40 GMT
On 6 October 2015, Riccardo Esposito and I will be at the University of Siena for a lectio magistralis on web communication for dentists. An important event for all dentists who are looking onto the internet with their dental practice. Watch the event in streaming . Some time ago I spoke a little provocatively (but not much) about how to do SEO with the Stanislavskij Method . The point is to put yourself in your client's shoes, trying to understand as much as possible the dynamics of his work, the problems he faces every day and the real concerns of his patients which often do not coincide with those you find on the internet.
I don't have many clients, because the way I work takes time, so I can't take care of many of them, but with those few that I manage to take care of, there is a bond of friendship and mutual respect that goes beyond Denmark Telegram Number Data the classic client/client relationship. supplier. This for me is not just a question of good feelings, but it concerns acquiring knowledge that is absolutely central to SEO . Our customers, much more often than we think, hold a wealth of information of inestimable value. We are led to believe that Google tells us everything, but this is not the case. Google knows (almost) everything , but this is different from saying that it tells us everything , indeed, from the point of view of answering queries, Big G is a real sieve , a colorful metaphor to say that there is considerable room for improvement.
What Google doesn't tell us I often talk about first-hand information . They are the ones that help us position ourselves, because they avoid us composing content produced by collecting information on Google, and therefore essentially simply feeding Google to itself . I spent hours interviewing Fabio Cozzolino about his work, his professional life, the communication dynamics of his profession and the problems really perceived by those with a serious dental problem. What came out in many cases was completely absent from the results proposed by Google for the most common queries in the dental field. Starting from this knowledge I managed to position Seocieting , an athematic blog, for "Italian implantologists" in first place on Google, above the website of the Italian Society of Implantology . Today I can say that I know a little about this sector.
I don't have many clients, because the way I work takes time, so I can't take care of many of them, but with those few that I manage to take care of, there is a bond of friendship and mutual respect that goes beyond Denmark Telegram Number Data the classic client/client relationship. supplier. This for me is not just a question of good feelings, but it concerns acquiring knowledge that is absolutely central to SEO . Our customers, much more often than we think, hold a wealth of information of inestimable value. We are led to believe that Google tells us everything, but this is not the case. Google knows (almost) everything , but this is different from saying that it tells us everything , indeed, from the point of view of answering queries, Big G is a real sieve , a colorful metaphor to say that there is considerable room for improvement.
What Google doesn't tell us I often talk about first-hand information . They are the ones that help us position ourselves, because they avoid us composing content produced by collecting information on Google, and therefore essentially simply feeding Google to itself . I spent hours interviewing Fabio Cozzolino about his work, his professional life, the communication dynamics of his profession and the problems really perceived by those with a serious dental problem. What came out in many cases was completely absent from the results proposed by Google for the most common queries in the dental field. Starting from this knowledge I managed to position Seocieting , an athematic blog, for "Italian implantologists" in first place on Google, above the website of the Italian Society of Implantology . Today I can say that I know a little about this sector.